The Gingerbread Housing Crisis

In the bustling metropolis of Toronto, housing prices have skyrocketed, surpassing even those of Tokyo. To spotlight this pressing issue and support Mainstay Community Housing, we unveiled “The Gingerbread Housing Crisis.” This initiative features a meticulously crafted 1ft x 1ft scale model of a typical Toronto bungalow. The cost of a 1 x 1 foot square home in Toronto is currently $1,000, so that became the market price for our home.

By listing this charming gingerbread home on Kijiji through our newly launched real estate company, we invited the public to “purchase” it via donations to Mainstay Housing. We posted a realtor “walk through” of the property and fielded questions as well as offers.The campaign generated significant media buzz and substantial contributions, bringing those excluded from the housing market a step closer to experiencing the warmth of a home this Christmas.