Hackergal

Hackergal, a not-for-profit organization, is dedicated to empowering young women to code, create, and lead in the tech industry. Despite women comprising only 23% of the tech workforce as of 2023, they dominate one area: voice assistants. Ironically, the most recognizable women in tech are the voices behind our devices, like Alexa.

To highlight this disparity and raise awareness for Hackergal, we launched a compelling campaign. Through strategic use of posters in proximity to tech and business giants with a low to no ration of women, social media, and guerrilla marketing, we challenged the public to rethink why the most prominent women in tech are virtual assistants.

The results were outstanding. Hackergal experienced a substantial boost in donations and online engagement, including a remarkable 406% increase in Instagram reel views. The campaign resonated so deeply that followers even inquired about purchasing the posters, all in support of amplifying women’s voices in tech.